KOREA THROUGH SCENT
Every h’yang fragrance begins with three elements.
A birth flower. A Korean ingredient. A shared story.
Inspired by BTS and the friendships we’ve found through ARMY, our collection brings together seven custom-formulated scents that celebrate the memories, connections and moments of growth we share.
Each fragrance takes its name and meaning from a symbolic birth flower, while Korean ingredients form part of its formula, connecting its story to the shared flavours, traditions and everyday life of Korea.
Wear your bias or create your own sub-unit.
Taking a playful cue from BTS sub-unit and ARMY’s love of a creating their own bias line, wear each fragrance on its own or layer your favourites to discover a combination that you love. Pair two, bring together three, or let your mood choose your scent sub-unit for the day.
With its portable bag charm design, your favourite scent goes wherever you do, from everyday outings and spontaneous adventures to café catch-ups with ARMY friends and BTS concert nights you’ve been counting down to.
