Hwayang is a fragrance and community brand inspired by flowers, memory and the connections that help us grow.

It began as a passion project among BTS ARMY friends, bringing together our love of music, Korean culture and the friendships we’ve found along the way.

Our debut collection, h’yang, features seven small-batch perfumes inspired by symbolic birth flowers and Korean ingredients, celebrating the comfort, curiosity, resilience, joy and tenderness we find in our shared experiences.

Designed to be worn as a fragrance and carried as a bag charm, h’yang brings a little of that story wherever you go, from everyday adventures to concert nights and reunions with friends.

Whether you’re drawn to the purple connections, curious about Korean culture or looking for a favourite scent to carry on your bag, we hope you’ll find something that feels like you, and a community to share it with.